Sierra Entertainment - Product News

SIERRA ENTERTAINMENT'S THE MUMMY: TOMB OF THE DRAGON EMPEROR™ VIDEO GAME AWAKENS ON STORE SHELVES

Jul, 29 2008 11:10:10 PDT

Sierra Entertainment today announced that The Mummy: Tomb of the Dragon Emperor™ video game, based on Universal Pictures' upcoming epic adventure directed by Rob Cohen - set to hit theatres August 1 - has shipped to retailers across North America. Developed by Eurocom Studios for Wii™ and PlayStation®2 computer entertainment system, and by A2M for Nintendo DS™, the video game mirrors the fast-paced action and adventure found in the latest chapter in the hit Mummy series.

The Mummy: Tomb of the Dragon Emperor game was created through a licensing agreement with Universal Pictures Digital Platforms Group.

In The Mummy: Tomb of the Dragon Emperor, a third-person action-adventure video game, players will take on the heroic roles of Rick O'Connell and his son, Alex (played by Brendan Fraser and Luke Ford, respectively, in the film). Gamers will follow the explorers on their harrowing journey - across exotic locations from the catacombs of ancient China to spectacular Himalayan peaks - to defeat the vicious Dragon Emperor (Jet Li) and his reawakened terracotta servants.

The Mummy: Tomb of the Dragon Emperor allows players to switch seamlessly between gunplay and hand-to-hand melee attacks. It also features a fast and fluid combat system and an extensive arsenal of weaponry that can be used to vanquish the many bone-chilling enemies players will face during their journey. Fans of the film will fight their way through the Mummy universe by utilizing combat, puzzle-solving and hieroglyphic decoding gameplay elements throughout.

"The Mummy: Tomb of the Dragon Emperor video game is inspired by the re-invention of one of the most successful and recognized film franchises to date," said Al Simone, senior vice president, global marketing, Sierra Entertainment. "This intense adventure captures the humor and fast-paced action of the film and extends the cinematic action to the small screen."

The Mummy: Tomb of the Dragon Emperor is rated T for "Teen" and is available on the Wii for the suggested retail price of $49.99, PlayStation 2 system for $39.99 and Nintendo DS for $29.99. For more information, please visit the game's official Web site at www.mummyvideogame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for personal computers, video game systems and handheld gaming devices. Sierra features a strong portfolio of titles based on original IP and popular licenses from industry-leading content partners. Sierra has four integrated internal studios providing top-notch creative talents, development capabilities across multiple genres and a global perspective: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

About Eurocom Entertainment Software
Eurocom was founded in October 1988 by current owners: Mat Sneap, Tim Rogers, Neil Baldwin, Ian Sneap and Hugh Binns. Since that time, Eurocom has steadily expanded to cover all major consoles and PC, and has developed over seventy hit titles. Eurocom's development team is based in Derby, UK. Further information on Eurocom can be found at http://www.eurocom.co.uk.

About A2M
A2M is one of Canada's foremost independent videogame developers. Since 1992, A2M has created original concepts and developed games for leading video game publishers across all available platforms: portable, current generation and next generation. A2M employs over 430 people at its studio in Montreal. In 2006, A2M was the only Canadian company to simultaneously be ranked among The 50 Best Managed Companies and the Deloitte Canadian Technology Fast 50.

About Universal Pictures Digital Platforms Group
Universal Pictures Digital Platforms Group (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. With a worldwide mandate to help shape the digital future of Universal Pictures, the Group has offices in Universal City, California; London, England; and Tokyo, Japan.

Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

###

Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

SIERRA ENTERTAINMENT AND SONY PICTURES CONSUMER PRODUCTS PRESENT THE "GHOSTBUSTERS' ECTO-1 TOUR"

Jun, 19 2008 00:00:00 PDT

Sierra Entertainment today announced that one of the most iconic cars in Hollywood history, the Ghostbusters' ECTO-1, is back and will be busting ghosts in a town near you! In conjunction with Sony Pictures Consumer Products and the eagerly anticipated Ghostbusters™ The Video Game, Sierra Entertainment is taking the classic Caddy on the road to give fans of the franchise a chance to experience this one-of-a-kind machine and the game first hand.

"The ECTO-1 is one of the most memorable and loved vehicles of all-time," says Al Simone, VP of Marketing, Sierra Entertainment. "Sony has been a fantastic partner to work with and we're very excited to have a hand in taking the ECTO-1 off the screen and out on the road - this way fans can experience a true piece of ghost busting history first hand as they get a taste of Ghostbusters The Video Game."

ECTO-1 will be stopping at several destinations across the U.S. throughout the tour, five of which are in partnership with the Boost Mobile Nightshift and Hot Import Nights events. Additionally, fans will have the chance to get up close and personal with ECTO-1 at Knott's Scary Farm and the L.A. Auto Show later this year.

ECTO-1 Tour Schedule:

June 21 - Nightshift New York (Belmont Raceway; New York, NY)
August 9 – Nightshift Pomona (Pomona Fairplex; Pomona, CA)
August 29-31 – Penny Arcade Expo (Seattle Conv. Ctr; Seattle, WA)
Sept. 20 – Nightshift Pleasanton (Alameda Fairgrounds; Pleasanton, CA)
Sept. 27 – Hot Import Nights (Minneapolis Conv. Ctr; Minneapolis, MN)
Oct. 11 – Hot Import Nights (Dallas Conv. Ctr; Dallas, TX)
Oct. 15 – Nov. 1 – Knott’s Scary Farm (Knott’s Berry Farm; Buena Park, CA)
Nov. 19-30 – L.A. Auto Show (L.A. Conv. Ctr; Los Angeles, CA)

In light of ECTO-1's tour to some of the hottest car shows throughout the country, Sony has taken the liberty to update the Ghostbusters' ride with the latest and greatest Sony Xplod mobile electronics. ECTO-1 now sports a Sony XAV-W1 double din touch screen A/V center, Xplod XS-GT1625A speakers and an Xplod XS-L10S slim subwoofer - all the essentials to keep ECTO-1's sound system on par with the rest of the ghost catching equipment found on the Ghostbusters' primary mode of transportation.

Ghostbusters The Video Game is planned to release this Fall for the PlayStation®3 and PlayStation®2 computer entertainment systems, the Xbox 360® video game and entertainment system from Microsoft, Games for Windows®, Wii™ home video game system and Nintendo DS™, and is currently rated "RP" (Rating Pending) by the ESRB. For more information on Ghostbusters The Video Game be sure to visit the official game website located at: http://www.ghostbustersgame.com.

About the Film
Ghostbusters, released in 1984, is one of Columbia Pictures' highest grossing films, spawning a hit sequel in 1989 and three successful animated television shows. Ghostbusters and its sequel grossed over $580 million worldwide. Ghostbusters merchandise has exceeded $1 billion in retail sales. The original film, written by Dan Aykroyd and Harold Ramis, produced and directed by Ivan Reitman, starred Bill Murray, Dan Aykroyd and Harold Ramis and Ernie Hudson as ghost hunters for hire, cleaning up Manhattan's buildings of slime-spewing spooks.

About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP), a Division of Columbia TriStar Consumer Marketing (CTCM), is based in Los Angeles and handles the merchandising and branding efforts for some of the most recognized properties in film and television.

Columbia TriStar Consumer Marketing is a division of Sony Pictures Entertainment (SPE). SPE is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

# # #

"GHOSTBUSTERS", The Video Game © 2008 Columbia Pictures Industries, Inc. "GHOSTBUSTERS" with the "GHOST DESIGN" is a registered trademark of Columbia Pictures Industries, Inc. "GHOSTBUSTERS", and "GHOSTBUSTERS 2" movies © 1984, © 1989 Columbia Pictures Industries, Inc. Game Software excluding Columbia Pictures Elements
© 2008 Vivendi Games, Inc. All rights reserved. Sierra and the Sierra logo are registered trademarks or trademarks of Sierra Entertainment, Inc. in the U.S. and/or other countries. All other trademarks are property of their respective owners.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo.

SEA LIFE SAFARI™ MAKES A SPLASH ON XBOX LIVE® ARCADE

Jun, 18 2008 11:10:20 PDT

Sierra Online dives into the wonders of the deep with the launch of Sea Life Safari™ for Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft. In the Sea Life Safari game, players are cast into the role of a deep sea photographer challenged with capturing the most incredible pictures of wild sea creatures.

Photographers hone their camera skills to bring out the bubbly personalities of more than 60 exotic, animated creatures, from the silly clownfish to the legendary kraken sea monster. Players must entice their subjects into playful poses, provoke photo-worthy reactions and reel in picture-perfect scores while being judged on photojournalistic criteria by the well-respected Ol’ Professor Wills.

"Sea Life Safari is a great game for the whole family to enjoy," said Nicole Perez, vice president of marketing, Sierra Online. "Players get to interact with amazing sea creatures in stunning underwater environments while learning how to become in-game photographers."

With an easy-to-use tutorial that teaches players how to take the best pictures and become an expert deep-sea photographer, Sea Life Safari takes players through five jaw-dropping settings, from the tropical coral reef to the bottomless abyss. Sea Life Safari also offers endless hours of adventure as players can unlock hidden alternative routes, collect items and photos for their scrapbooks and witness appearances by rare aquatic life that only come out at certain times of the day or night.

The Sea Life Safari game is rated "E" and is available on Xbox LIVE® Marketplace for the Xbox 360 video game and entertainment system from Microsoft for 800 Microsoft points. For more information visit www.sealifesafarigame.com

About Sierra Online Sierra Online, a division of Vivendi Games, creates and publishes quality short- and mid-session, casual online games for all viable gaming platforms. Sierra Online's titles include award-winning Xbox LIVE Arcade games Assault Heroes™ and Switchball™, in addition to 3D Ultra™ Minigolf Adventures, available for Xbox LIVE Arcade and Windows PC. The division is also developing a variety of other Xbox LIVE Arcade and Windows-based PC online games targeting the mass-market audience.

###

Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

SIERRA ENTERTAINMENT RELEASES ROBERT LUDLUM'S THE BOURNE CONSPIRACY™ ON VIDEO GAME CONSOLES IN NORTH AMERICA

Jun, 03 2008 10:25:10 PDT

Sierra Entertainment has announced the release of Robert Ludlum's The Bourne Conspiracy™ to major retailers across North America today. The game allows players to become Bourne - experiencing the action as both the hunter and hunted, playing as both trained assassin and marked government agent on the run. The Jason Bourne experience features the signature Bourne-style action delivering gamers a seamless blend of hand-to-hand combat, gunplay, dramatic escapes and stunt-heavy driving. The Bourne Conspiracy is now available for the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system.

Through collaboration on story and character development with Bourne screenwriter Tony Gilroy, and a close partnership with Ludlum Entertainment, The Bourne Conspiracy video game is an intense interactive addition to the blockbuster films and best-selling novels. Original missions from Bourne's past, mixed with memorable moments from the film The Bourne Identity™, send players on an action-packed journey to uncover the conspiracy shrouding his origins. Players become Bourne, the perfect human weapon, using his characteristic capabilities to recognize threats, perform devastating takedown moves and use his surrounding environment to overcome deadly situations. Rounding out the heart-pounding, hunter-prey action is the game's escape and evade scenarios, where players experience Bourne's distinct death-defying escapes including the adrenaline-pumping high speed pursuit through Paris in a Mini Cooper®.

"For the first time ever, fans of the movies, novels or anyone familiar with the relentless action synonymous with Jason Bourne, have the chance to become Bourne," said Pascal Brochier, president, Global Retail for Vivendi Games. "The Bourne Conspiracy allows gamers to take the reigns of a thirty million dollar assassin gone awry and live out the adventure like never before."

Developed by Sierra Entertainment's High Moon Studios, The Bourne Conspiracy video game, introduces a combat system based on the fight choreography of Jeff Imada, the renowned fight stunt coordinator who defined Bourne-style combat in the films. Framing the entire experience is a relentless pace of action and an in-game camera system that captures the cinematography techniques that established the memorable visual style of the films.

The game also delivers a powerful original soundtrack by world renowned DJ, remixer and producer Paul Oakenfold, with the theme song "Falling" featuring the vocals of Atlantic recording artist Cee-Lo Green.

Vivendi Games Mobile is also making Robert Ludlum's The Bourne Conspiracy available for mobile phones throughout North America and Europe.

For more information on the Robert Ludlum's The Bourne Conspiracy video game, including screenshots and video trailers, please visit http://www.bournethegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

# # #

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

THE BOURNE CONSPIRACY™ DEMO REACHES 1 MILLION DOWNLOADS

May, 30 2008 00:00:00 PDT

Sierra Entertainment today announced that the Robert Ludlum's The Bourne Conspiracy™ demo has reached the 1 million download* mark. Gamers worldwide will receive their next assignments June 3 as the game ships to retailers nationwide.

The Bourne Conspiracy demo features:

A look into how The Bourne Conspiracy combines original missions with memorable film moments to plunge players into the role of both trained Treadstone assassin and a malfunctioning government weapon on the run
Brutal hand-to-hand combat choreographed by the films' fight coordinator and stunt legend Jeff Imada, recreating Bourne's signature combat style and ability to weaponize everyday objects in his environment
Shooting using cover, wallwork, and use of destructible objects to distract and destroy enemies, along with a unique 'expert kill' shooting takedown system
Seamless movement between combat styles combined with unique 'escape & evade' game play where Bourne must escape deadly situations, all framed by relentless pace and camera techniques inspired by the cinematography of the films
A taste of Bourne-style high speed pursuit, with a re-imagining of the escape from Paris sequence through a thrill-a-minute, arcade-racing inspired police car chase

For more information on the Robert Ludlum's The Bourne Conspiracy video game, including screenshots and video trailers, please visit www.bournethegame.com.

* numbers based on worldwide download data

ASSAULT HEROES™ 2 STORMS XBOX LIVE® ARCADE

May, 14 2008 12:35:20 PDT

Wa wa wa wa wa - the kamikazes are attacking again! Sierra Online has released Assault Heroes™ 2 for Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft®. The highly anticipated sequel to the award-winning Assault Heroes game comes re-loaded with even more high-intensity battles, vicious enemies and brand new environments, including outer space. In the first sequel to a title that originated on Xbox LIVE Arcade, players can also hi-jack enemy vehicles, fight through more levels, spend more time on-foot and join up with friends with enhanced co-operative gameplay modes.

"Assault Heroes 2 has a lot to live up to and gamers won't be disappointed because this sequel takes the arcade shooter to a whole new level," said Nicole Perez, vice president of marketing, Sierra Online. "Wanako has created a game that goes above and beyond the high standards set by the hugely successful, original title."

Sinister forces are again threatening mankind and the Assault Heroes are called back in action to save the day in the Assault Heroes 2 game. New and upgraded weapons add greater firepower as players take out waves of fierce enemies and unimaginable mechanical bosses for many hours of destruction. Extended on-foot skirmishes with a more powerful arsenal of weapons allow for up close battles in expansive underground areas. New vehicles including a rapid-fire spacecraft and hi-jackable enemy units increase mobility and protection in treacherous situations.

Developed by Wanako Studios, the Assault Heroes 2 game rated "T" and is available on Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system for 800 Microsoft Points. For more information, please visit www.assaultheroes2.com. Sign-up for the Assault Heroes 2 Play & Win Sweepstakes at: http://www.mygamercard.net/assaultheroes2/

About Sierra Online
Sierra Online, a division of Vivendi Games, creates and publishes quality short- and mid-session, casual online games for all viable gaming platforms. Sierra Online's titles include award-winning Xbox LIVE Arcade games Assault Heroes™ and Switchball™, in addition to 3D Ultra™ Minigolf Adventures, available for Xbox LIVE Arcade and Windows PC. The division is also developing a variety of other Xbox LIVE Arcade and Windows-based PC online games targeting the mass-market audience.

###

Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

TIRED OF THE SAME OLD TEAM DEATHMATCH? SIERRA ENTERTAINMENT REVEALS INNOVATIVE MULTIPLAYER MAP PACK FOR TIMESHIFT™

May, 09 2008 10:35:10 PDT

Sierra Entertainment today revealed plans to launch the Futures-Past Multiplayer Map Pack, a new downloadable content (DLC) package for TimeShift™ for the Xbox 360® video game and entertainment system from Microsoft®, available for free download on May 7, 2008. The anticipated map pack features five new multiplayer maps for players to unravel while annihilating online enemies with time-bending chrono grenades. Each map presented in the DLC package supports classic multiplayer modes: One-on-One, Deathmatch, and Team Deathmatch, but TimeShift's exclusive multiplayer modes, King of Time and Meltdown Madness modes reveal the future of multiplayer fragging.

For more information on the downloadable content package, Futures-Past Multiplayer Map Pack, be sure to visit the official website at www.timeshiftgame.com.

###

Microsoft, Xbox, Xbox 360 Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies.

SIERRA ENTERTAINMENT'S VIDEO GAME THE MUMMY: TOMB OF THE DRAGON EMPEROR™ TO RISE THIS SUMMER

May, 08 2008 00:00:00 PDT

Sierra Entertainment today announced the development of The Mummy: Tomb of the Dragon Emperor™, a video game based on one of Summer 2008's most highly anticipated movies from Universal Pictures. The game, which will mirror the fast-paced action and adventure depicted in the film, is being developed by Eurocom Studios for the Wii™ home video game console and PlayStation®2 computer entertainment system and by A2M for Nintendo DS™.

The Mummy: Tomb of the Dragon Emperor game was created through a licensing agreement with Universal Pictures Digital Platforms Group.

"Sierra Entertainment is pleased to partner with Universal to deliver an exciting extension to this popular film franchise," said Al Simone, senior vice president, Global Marketing, Sierra Entertainment. "Developed in collaboration with the film's creative talent, The Mummy: Tomb of the Dragon Emperor video game will add another opportunity for players to experience the thrill and excitement of this adventure favorite."

"The Mummy is one of the most distinctive and expansive franchises in Universal's portfolio, and there is inherent gameplay in the property," said Bill Kispert, Vice President and General Manager, Interactive, Universal Pictures Digital Platforms Group. "The new film amps up the action, introduces a ruthless new villain and takes our heroes to incredible new locations. We are thrilled to bring all these attributes to life in this game."

In the third-person action-adventure game The Mummy: Tomb of the Dragon Emperor, players will take on the roles of Rick O'Connell and his son, Alex (played by Brendan Fraser and Luke Ford, respectively, in the film). Gamers will follow the lead characters on their harrowing journey - across exotic locations from ancient Chinese catacombs to beautiful, but dangerous, Himalayan peaks - to defeat the revived servants of the Dragon Emperor (Jet Li). The Mummy: Tomb of the Dragon Emperor allows players to switch seamlessly between gunplay and hand-to-hand melee attacks, and also features a fast and fluid combat system and an arsenal of weaponry that can be used to vanquish the many bone-chilling enemies players will face during their journey. Fans of the upcoming Universal Pictures film, directed by Rob Cohen and set to hit theatres this August 1, will fight their way through The Mummy universe by utilizing combat, puzzle-solving and hieroglyphic decoding gameplay elements.

The Mummy: Tomb of the Dragon Emperor video game is expected to be available at North American retailers July 22, 2008. For more information, please visit the game's official website at www.mummyvideogame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for personal computers, video game systems and handheld gaming devices. Sierra features a strong portfolio of titles based on original IP and popular licenses from industry-leading content partners. Sierra has four integrated internal studios providing top-notch creative talents, development capabilities across multiple genres and a global perspective: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

About Universal Pictures Digital Platform Group
Universal Pictures Digital Platforms Group (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. With a worldwide mandate to help shape the digital future of Universal Pictures, the Group has offices in Universal City, California; London, England; and Tokyo, Japan.

Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About A2M
A2M is one of Canada's foremost independent videogame developers. Since 1992, A2M has created original concepts and developed games for leading videogame publishers across all available platforms: portable, current generation and next generation. A2M employs over 430 people at its studio in Montreal. In 2006, A2M was the only Canadian company to simultaneously be ranked among The 50 Best Managed Companies and the Deloitte Canadian Technology Fast 50.

# # #

Wii and Nintendo DS are trademarks of Nintendo. ©2006 Nintendo. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

THE CONSPIRACY HAS BEEN REVEALED - THE BOURNE CONSPIRACY™ DEMO DECLASSIFIED FOR XBOX LIVE® & PLAYSTATION®NETWORK

May, 05 2008 15:25:10 PDT

Sierra Entertainment today announced that new demos for the Robert Ludlum's The Bourne Conspiracy™ game will be available for download on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft® on May 5 and PlayStation®Network on May 8.

Fans of Robert Ludlum's Jason Bourne franchise will get a peek at the action-packed game play in The Bourne Conspiracy, a blend of brutal combat and unprecedented pace designed to let players become the perfect weapon, Jason Bourne.

The Bourne Conspiracy demo will feature:

A look into how The Bourne Conspiracy combines original missions with memorable film moments to plunge players into the role of both trained Treadstone assassin and a malfunctioning government weapon on the run
Brutal hand-to-hand combat choreographed by the films' fight coordinator and stunt legend Jeff Imada, recreating Bourne's signature combat style and ability to weaponize everyday objects in his environment
Shooting using cover, wallwork, and use of destructible objects to distract and destroy enemies, along with a unique 'expert kill' shooting takedown system
Seamless movement between hand-to-hand combat and gunplay, combined with unique 'escape & evade' gameplay where Bourne must escape deadly situations, all framed by relentless pace and camera techniques inspired by the cinematography of the films
A taste of Bourne-style high speed pursuit, with a re-imagining of the escape from Paris sequence through a thrill-a-minute, arcade-racing inspired police car chase

Through close partnership with Ludlum Entertainment, and collaboration on story and character development with Bourne screenwriter Tony Gilroy, The Bourne Conspiracy is an intense interactive addition to the blockbuster films and best-selling novels.

The Bourne Conspiracy game will ship in North America June 3 and be available worldwide on June 27, 2008 on the Xbox 360® video game and entertainment system from Microsoft® and the PlayStation®3 computer entertainment system.

For more information on the Robert Ludlum's The Bourne Conspiracy video game, including screenshots and video trailers, please visit www.bournethegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

# # #

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

SIERRA ENTERTAINMENT UNVEILS THE OFFICIAL WORLD IN CONFLICT™ MAP MAKING CONTEST SPONSORED BY NVIDIA®

Apr, 30 2008 00:00:00 PDT

Sierra Entertainment today launched the official "World in Conflict™ Map Making Contest Sponsored by NVIDIA®" to challenge aspiring level designers and amateur game developers to create new multiplayer environments for World in Conflict. The competition, which starts today, offers World in Conflict map makers cash and prizes as well the opportunity to have their maps become "official" and included in a future World in Conflict product.

World in Conflict, which was developed by Sierra's-own Massive Entertainment, is the groundbreaking action-strategy game released in October 2007 and was the overwhelming choice of global media as the 2007 Strategy Game of the Year.

Using the publicly released World in Conflict Map Editor, PC users can create their own battlegrounds and challenges and then submit them into the competition. Each level submission will be reviewed and evaluated by the professional designers at Massive Entertainment, creators of World in Conflict. Top entries will be posted on www.worldinconflict.com. Winning maps will appear in future release of an official World in Conflict product.

In addition to the opportunity to "go pro," the Grand Prize for the contest will also include $1,000 cash and an NVIDIA® Video Card to help the winning amateur level designer continue their quest to become a professional game developer. For more information or to submit your map, visit the World in Conflict Map Making Contest entry page.

CRASH® FRANCHISE RETURNS THIS HOLIDAY IN SIERRA ENTERTAINMENT'S CRASH BANDICOOT®: MIND OVER MUTANT

Apr, 28 2008 00:00:00 PDT

Sierra Entertainment today announced the upcoming return of everyone's favorite marsupial hero, Crash Bandicoot®, in Crash Bandicoot: Mind Over Mutant, the latest installment of the best-selling Crash Bandicoot video game franchise. Developed by Radical Entertainment, a Sierra Entertainment studio, Crash Bandicoot: Mind Over Mutant is scheduled for release this Fall on the Wii™ Console home video game system, Xbox 360® video game and entertainment system, PlayStation®2 computer entertainment system, Nintendo DS™ and PSP® (PlayStation®Portable) system.

In Crash Bandicoot: Mind Over Mutant, a rejuvenated Neo Cortex is taking over the world one brain at a time! Cortex and N. Brio devise a new kind of evil - a text-messaging, do-anything device which controls both mutant and bandicoot minds. Armed with his quick-wits and lightening agility, Crash must free his friends, the titans and save the day!

"The Crash Bandicoot franchise has built a wide audience of loyal fans, appealing to both male and female gamers of all ages," said Al Simone, senior vice president, Global Marketing for Sierra Entertainment. "The Crash series remains one of the most recognizable franchises in our industry and we're excited to make this year's family-friendly title appear at the top of every gamer's wish list this holiday."

Key features in Crash Bandicoot: Mind Over Mutant include:

Mutant in your Pocket! - Not only does Crash gain the ability to control his enemies when he jacks them - now he can store his favorite monsters in his pocket, upgrade them and utilize their powers when they are most advantageous
"Free-Romping" World Design - Wumpa Island becomes a "free-romping" environment, allowing players to travel and explore through intersecting worlds, with different gameplay options available depending on what creature you've brought along for the ride
Girl Power! - Your co-op partner is Crash's sister, Coco, playable for the first time in the cooperative mode. Not only does Coco make the game that much more inviting for girls to pick up and play, she also brings with her a new tactile "treasure hunt" ability
New Abilities Include -
- Roll and Counter Combat System - Crash will have a fun, agile dodge move and "counter" move which will inflict extra damage on his enemies
- Digging - Crash can now dig underground as real-life bandicoots really do; this will allow for Crash to unlock bonus items
- Climbing - Crash can climb vertical surfaces and jump side-to-side to connected areas and dodge hazards

Crash Bandicoot: Mind Over Mutant is being developed by Radical Entertainment and will be available this Fall at retail stores worldwide on Wii Console, Nintendo DS, Xbox 360, PlayStation 2 system and PSP system. For more information, please visit www.crashbandicoot.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for personal computers, videogame systems and handheld gaming devices. Sierra features a strong portfolio of titles based on original IP and popular licenses from industry-leading content partners. Sierra has four integrated internal studios providing top-notch creative talents, development capabilities across multiple genres and a global perspective: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

###

"PlayStation", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately). Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All other trademarks are property of their respective owners.

SPYRO THE DRAGON® CONTINUES HIS EPIC ADVENTURE THIS FALL IN THE LEGEND OF SPYRO™: DAWN OF THE DRAGON

Apr, 28 2008 00:00:00 PDT

Sierra Entertainment today announced The Legend of Spyro™: Dawn of the Dragon, the third chapter in the popular Legend of Spyro trilogy. Developed by Etranges Libellules and Tantalus, the game will be released this Fall for the Xbox 360® video game and entertainment system, PlayStation®3 computer entertainment system, Wii™ Console home video game system, PlayStation®2 computer entertainment system and Nintendo DS™. Reprising their roles as the characters of Spyro and his mentor Ignitus, are two popular Hollywood leading men, Elijah Wood (Frodo Baggins in The Lord of the Rings trilogy) and Gary Oldman (Sirius Black from the Harry Potter films). Joining the Spyro roster this year are Christina Ricci, Blair Underwood, Mark Hamill and Wayne Brady, rounding out an all-star voice cast.

In the final chapter of the trilogy, players find Sypro teaming up with an unlikely ally - Cynder, his former enemy, to face his most challenging mission to date. As the Dark Master's (voiced by Mark Hamill) evil envelopes the world like a plague, Spyro must fulfill his destiny and unlock the true power of the purple dragon within him to stop the Dark Master in his tracks.

The game introduces two never before seen elements into the Spyro universe: Spyro can now fly at any time and players can drop-in/drop-out with the new cooperative feature. The co-op feature allows players to have the option of completing the game as either Spyro or Cynder, giving them more freedom to explore Spyro’s world in completely new ways.

"Spyro has grown up a lot since his debut, and players are going to notice advanced gameplay, character design and story lines in Dawn of the Dragon," said Al Simone, senior vice president, Global Marketing for Sierra Entertainment. "The game takes some exciting twists and turns - fans of the series and newcomers alike will experience non-stop fun, a renewed sense of intensity and the type of challenging adventure only Spyro can overcome."

Developed by Etranges Libellules, The Legend of Spyro: Dawn of the Dragon will ship this Fall for the Xbox 360, PlayStation 3 system, Wii Console, PlayStation 2 system. The Nintendo DS version is currently being developed by Tantalus. Vivendi Games Mobile is also making The Legend of Spyro: Dawn of the Dragon available for mobile phones throughout Europe and North America.

For more information, please visit the game's official website at www.spyrothedragon.com.

About Etranges Libellules
Etranges Libellules is an Xbox 360, PlayStation 3 system, PlayStation 2 system, Wii and DS development studio. Founded in 1994, Etranges Libellules has been successful in adapting licensed and original properties into video games to become the largest independent French development studio. Specializing in the character based action genre, the studio is best known for developing games based on the "Asterix" franchise, which has sold over 3 millions units to date. They have also collaborated with Luc Besson in developing the video game based on his last movie, "Arthur and the Invisibles." In the 2007 holiday season, Etranges Libellules released "Asterix at the Olympics," based on the popular movie, for Wii, PlayStation 2 system and DS - with an Xbox 360 version coming soon.

Etranges Libellules is now putting its talent and passion into current and next generation titles such as "The Legend of Spyro: Dawn of the Dragon" – PlayStation 3 system, PlayStation 2 system, Wii and Xbox 360.

About Tantalus Media
Founded in 1994, Tantalus has developed over thirty titles on most major platforms. The company has come to be recognized as one of the world's leading independent handheld studios, renowned for its work on franchises such as SpongeBob, Top Gear, MX vs. ATV, Cars and most recently Pony Friends. In addition to its work on DS and PSP, Tantalus also develops for the current generation of consoles. Tantalus employs more than seventy developers, all working from its Melbourne studio.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

# # #

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo.

LOST CITIES™ UNCOVERS A PATH TO XBOX LIVE® ARCADE

Apr, 23 2008 00:00:00 PDT

Sierra Online brings the award-winning card game Lost Cities™ exclusively to Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft today. In Lost Cities, players draw from a pool of cards with the goal of amassing the most points and making prosperous expeditions through the various lost cities: the Himalayas, the Brazilian rain forest, the ever-shifting desert sands, ancient volcanoes and the mystifying depths of the oceans.

"We wanted to create a game that will present players of all levels an entertaining and challenging experience," said Chuck Cuevas, senior producer, Sierra Online. "We've taken the original Lost Cities strategic card game and translated it into an addictive interactive experience where players set out to accumulate points and journey through a series of exotic locations throughout the world."

Players can risk it all by playing investment cards to either double up on points or double down on losses. True to the original card game, Lost Cities includes 60 cards and all rule sets. Players will be able to challenge others in 1-on-1 or 2-on-2 matches online via Xbox LIVE and also make use of the Xbox LIVE Vision camera.

The Lost Cities video game is rated "E" for Everyone and is available on Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system for 800 Microsoft Points. For more information visit www.lostcitiesgame.com.

About Sierra Online
Sierra Online, a division of Vivendi Games, creates and publishes quality short- and mid-session, casual online games for all viable gaming platforms. Sierra Online's titles include award-winning Xbox® LIVE Arcade games Assault Heroes™ and Switchball™, in addition to 3D Ultra™ Minigolf Adventures, available for Xbox LIVE Arcade and Windows PC, and FreeStyle Street Basketball™, an online Windows-based PC game from leading Korean developer JC Entertainment, Inc. The division is also developing a variety of other Xbox LIVE Arcade and Windows-based PC online games targeting the mass-market audience.

###

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

SIERRA ENTERTAINMENT AND YAHOO! PRESENT WORLD BROADCAST PREMIERE OF "FALLING" MUSIC VIDEO AND THE BOURNE SESSIONS™ - THE EXCLUSIVE CONCERT EVENT - FOR UPCOMING VIDEO GAME THE BOURNE CONSPIRACY™

Apr, 22 2008 13:05:20 PDT

Sierra Entertainment and Yahoo! today announced that the concert event that kicked-off this year's Winter Music Conference, The Bourne Sessions™, is now online. The 80 minute set, featuring world renowned DJ, remixer and producer Paul Oakenfold was filmed during a live performance in front of a packed house at one of Miami's most renowned super clubs, Mansion. The full concert is accompanied by the exclusive premiere of The Bourne Conspiracy™'s music video for the single "Falling," produced and performed by Oakenfold and featuring Atlantic recording artist Cee-Lo Green.

As co-presenter of "The Bourne Sessions," Yahoo! will host the event and music video to viewers worldwide through Yahoo! Music http://music.yahoo.com.

"It goes without saying that The Bourne Sessions was an incredible experience for anyone who was able to attend and it was the perfect way to kick-off The Winter Music Conference," said Paul Oakenfold. "I think it's brilliant that we'll be able to share the excitement and energy we created that night with the rest of the world."

A veteran in film and video game scoring, Oakenfold's intense soundtrack to The Bourne Conspiracy, features his distinct style of up-tempo and high-energy music that delivers a key component to the game's cinematography techniques, presentation and pacing inspired by the Bourne films. As an added feature to the game, players will be able to unlock original tracks scored by Oakenfold and play them on demand by completing levels and achievements.

Created in collaboration with Ludlum Entertainment, and with story and character development in conjunction with Bourne screenwriter Tony Gilroy, The Bourne Conspiracy is a companion to the blockbuster series with an original story that uncovers the details of Jason Bourne's past. The third-person action game, developed by High Moon Studios, blends hunter-prey gameplay through a seamless mix of hand-to-hand fighting, gunplay and dramatic escapes. The action in the game is designed around Jason Bourne's signature combat style, with a combat system co-designed by renowned Hollywood stunt choreographer and Bourne fight coordinator, Jeff Imada.

"The Bourne Sessions was a tremendous success. We are proud to be able to take that once in a lifetime experience and bring it to all the fans," said Al Simone, senior vice president, global marketing for Sierra Entertainment. "To take The Bourne Sessions a step further, we've created a music video for the game's single, 'Falling.' With the collaboration of Paul and Cee-Lo, we believe it's a song that will be one of the hottest songs of the summer."

For more information on the Robert Ludlum's The Bourne Conspiracy video game, including screenshots and video trailers, please visit http://www.bournethegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

DC COMICS & SIERRA ENTERTAINMENT TO PUBLISH NEW COMIC SERIES BASED ON PROTOTYPE™ VIDEO GAME

Apr, 15 2008 17:30:40 PDT

DC Comics, the largest English language comic book publisher in the world, and Sierra Entertainment today announced plans to publish an all-new comic book series based on the eagerly anticipated and already highly acclaimed open-world/action video game Prototype™. The series is set to debut this August via DC's WildStorm imprint, and the addition of such unique, original IP video games like Prototype is sure to increase their successful line of best-selling comics based on licensed properties. Further details surrounding the new comic book series will be announced later this year.

Prototype puts gamers in control of Alex Mercer - a genetically mutated shape-shifter with no memory of his past hell-bent on solving the mystery of his existence - as he tears through a densely populated New York City moving with Parkour-style fluidity and consuming anybody that gets in his way… assuming their physical identity, memories and abilities. Fueled by a three way war between Alex, the military and its elite Blackwatch division, and a viral outbreak known as the Infected, players will venture deep into a dark conspiracy 40 years in the making.

"Prototype is all about shape-shifting action, and we're using that key element to redefine the open-world game space," said Al Simone, Sr. VP of Global Marketing, Sierra Entertainment. "Another key feature setting Prototype apart from other open-world games is its incredibly deep, conspiracy-based back-story, and by joining forces with the largest comic book publisher in the world - DC Comics - we can bring this new anti-hero and his tale to an even wider audience of comics fans and gamers alike."

"We're blown away with what Sierra and developer Radical Entertainment have shown us of Prototype, and know with absolute certainty that this will make for a terrific comic book," said Hank Kanalz, VP & General Manager, WildStorm. "Prototype's back-story, visuals and gameplay are stunning, and we have every intention of bringing those core pillars to our book because this is a great opportunity to expand on the world they've created, and build something new and interesting for comics fans."

Prototype delivers a fresh take on open-world games, with key features separating the game from the rest of the pack, including the anti-hero main character Alex Mercer and his deadly shape-shifting abilities, a stunning representation of New York City circa 2008 as the backdrop, and 'Deceive or Destroy' gameplay allowing players the choice to either blend in with the population or fully unleash Alex's deadly powers. With Radical Entertainment behind the wheel using their innovative 'Titanium' game engine, and touting a catalog of successful titles including the highly acclaimed The Incredible Hulk™: Ultimate Destruction, The Simpsons: Hit & Run and others, Prototype is aligned to be the ground-breaking open-world/action experience gamers have been waiting for.

Prototype is planned to release this Fall for next-gen console systems and the PC, and is currently rated "RP" (Rating Pending) by the ESRB. For more information on Prototype, be sure to visit the official game website located at www.prototypegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: Radical Entertainment in Vancouver, BC; High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; and Swordfish Studios in Birmingham and Manchester, England.

About Radical Entertainment
Radical is one of North America's largest game developers. With more than a decade of hit titles, including The Simpsons: Hit & Run, The Incredible Hulk™: Ultimate Destruction, Scarface™: The World is Yours and the soon to be released Prototype, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility Radical brings the talent, tools and technology together to create entertainment that captures the world's imagination. Radical, owned by Vivendi Games, is continually ranked as one of the best places to work in BC, according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 BC Employer. For more information, please visit www.radical.ca.

About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC super heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' website is located at www.dccomics.com.

GENETIC MUTATION INFECTS INTERNET -<BR>PROTOTYPE™ WEBSITE RESPONSIBLE

Apr, 08 2008 11:20:40 PDT

A new viral outbreak has taken over the internet with the launch of Sierra Entertainment's Prototype™ website. Gamers can now go online at www.prototypegame.com and consume the ever-evolving compilation of in-depth game information and assets hidden within Prototype's unique Double-Helix DNA Strand.

Prototype is shrouded in a deep, dark conspiracy 40 years in the making, and the Helix offers intrepid - and persistent - gamers the potential to unravel pieces of the game's back-story known as the 'Web of Intrigue' via discovering [codes] hidden throughout a complex maze of media. By entering the correct code sequences, Prototype fans can immediately unlock and access exclusive new assets, including fresh screenshots, videos and other mysterious images; and as the Helix evolves, new code sequences will become active. Code sequences will be concealed within print, online and broadcast/television preview features, along with a myriad of other mediums through the end of the year.

Unearth the codes and make it back to the Prototype website safely, and unlock the Helix to discover what lies beyond the edge of evolution. Prototype is planned to release this fall for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and the PC, and is currently rated "RP" (Rating Pending) by the ESRB. For more information, be sure to visit the official game website located at www.prototypegame.com.

About the Double-Helix DNA Strand
Code sequences will be concealed within [announcements] such as this, emails, print, online ads, TV, and other mediums. When you find a [code], go to the Prototype website and click the Helix to activate it, allowing you to resequence the DNA. To resequence, move the sliders up or down to select 2 base pairs. Click "SWITCH" once the correct pairs are selected and unlock a piece of the 'Web of Intrigue' held within that DNA sequence. Some content may be hidden even deeper and may require more [intricate] [codes] for further resequencing. The pieces locked within the Helix are countless. Each time a new piece is unlocked the grided bar along the right border will announce "new content unlocked," allowing you to track the pieces of the puzzle you've uncovered and which pieces you'll need to find next.

About Radical Entertainment
Radical is one of North America's largest game developers. With more than a decade of hit titles, including The Simpsons: Hit & Run™, The Incredible Hulk™:Ultimate Destruction, Scarface™: The World is Yours and the soon to be released Prototype, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility Radical brings the talent, tools and technology together to create entertainment that captures the world's imagination. Radical, owned by Vivendi Games, is continually ranked as one of the best places to work in BC, according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 BC Employer. For more information, please visit www.radical.ca.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.™, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: Radical Entertainment in Vancouver, BC; High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; and Swordfish Studios in Birmingham and Manchester, England.

# # #

"PlayStation", "PLAYSTATION", and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

[4,7]

SIERRA ENTERTAINMENT ANNOUNCES ROBERT LUDLUM'S THE BOURNE CONSPIRACY WORLDWIDE DEBUT IN JUNE 2008

Apr, 02 2008 11:00:30 PDT

Sierra Entertainment today announced that the Robert Ludlum's The Bourne Conspiracy™ video game will ship in North America June 3, 2008 on Microsoft's Xbox 360® video game and entertainment system and the PlayStation®3 computer entertainment system. The game brings Jason Bourne's signature combat style to life by sharply blending a seamless mix of hand-to-hand fighting, gunplay and dramatic escapes. To round out the non-stop action to the title's hunter-prey gameplay, The Bourne Conspiracy will give gamers a re-imagination of the high speed pursuit through Paris in the Mini Cooper®.

Through close partnership with Ludlum Entertainment, and collaboration on story and character development with Bourne screenwriter Tony Gilroy, The Bourne Conspiracy is an intense interactive addition to the blockbuster films and best-selling novels. The game delivers an original story uncovering Jason Bourne's past and the conspiracy shrouding his origins, plunging players into the role of Bourne as both trained assassin and marked government agent. Core to the experience is Bourne's definition as a perfect weapon with heightened combat instinct, where players use Bourne's characteristic capabilities to recognize threats, perform devastating takedown moves and use his surrounding environment to overcome deadly situations.

"Wrought with action, combat, elaborate escape scenes and untold story, the Bourne series is making a natural progression into the interactive medium," said Al Simone, senior vice president, global marketing, Sierra Entertainment. "We're pleased to announce that this June gamers will have the chance to experience the dangerously exciting aura and frenetic pace inherent in the Bourne franchise."

Developed by High Moon Studios and based around a combat system co-designed by Jeff Imada, the renowned choreographer who defined Bourne-style combat in the films, The Bourne Conspiracy delivers gamers every signature Jason Bourne element, from hand-to-hand fighting to shooting to escape and evasion. Framing the experience is a relentless pace of action and an in-game camera system that captures the cinematography techniques that established the memorable visual style of the films.

Capturing the intense high-speed pursuit based on the memorable car chase from The Bourne Identity™, players will take the wheel in an upgraded version of Marie's red Mini Cooper trying to evade seemingly every police car in Paris. Arcade racing-style gameplay and destructive stunt set-ups combine with Bourne instinct-based game mechanics to create a previously unseen and unforgettable action driving experience.

"We're creating a video game that is distinctly Bourne, based on a deconstruction of the character from action hero to game hero, and one that we ultimately believe gamers will discover as a distinctively original licensed action game," said Emmanuel Valdez, chief creative officer, High Moon Studios and game director on The Bourne Conspiracy.

For more information on the Robert Ludlum's The Bourne Conspiracy video game, including screenshots and video trailers, please visit http://www.bournethegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro The Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

# # #

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

50 CENT IS BACK IN NEW XBOX 360® AND PLAYSTATION® 3 VIDEO GAME

Mar, 27 2008 00:00:00 PDT

Sierra Entertainment announced today that 50 Cent will reprise his role as video game hero with the upcoming sequel to the hit 2005 PlayStation®2 and Xbox game with 50 Cent: Blood on the Sand™. 50 Cent and G Unit®'s Lloyd Banks, Tony Yayo, and DJ Whoo Kid will star and provide voice and likeness in the upcoming video game this Fall on Xbox 360® video game and entertainment system, and PlayStation®3 computer entertainment system.

In this fictional follow-up story to the multi-million unit selling 50 Cent: Bulletproof video game, players will be able to play as one of the world's biggest hip-hop stars in an all-out battle to protect 50 Cent's assets and to collect payment from a crooked overlord.

"We are taking this sequel to the next level with exciting combat and gunplay, new original music, great graphics and a new story," said 50 Cent. "50 Cent: Blood on the Sand will have everything my fans are looking for in a 50 Cent game."

The 50 Cent: Blood on the Sand video game will feature multi-player drop-in and drop-out co-op, interactive counter-kills, driving, and aerial combat. Following the success of the 2005 Spike TV Video Game Award winner for Best Original Song "We May Be Crazy", 50 Cent: Blood on the Sand will be packed with more exclusive unreleased music from 50 Cent and G-Unit.

"50 Cent and shooter fans everywhere came out to support 50 Cent in Bulletproof and made it a multi-million unit selling video game," said Al Simone, senior vice president of Global Marketing for Sierra Entertainment. "Gamers will be excited that 50 Cent: Blood on the Sand will provide the ultimate 50 Cent next-gen game experience."

The 50 Cent: Blood on the Sand video game is written by Kamran Pasha, Producer of Bionic Woman, and is being developed by Swordfish Studios. For more information, please visit the game's official website at www.50bloodonthesand.com.

Vivendi Games Mobile is also making 50 Cent: Blood on the Sand available for mobile phones throughout North America and Europe.

About Swordfish Studios
Founded in 2002 Swordfish Studios is one of Europe's most respected game development studios, awarded 'Best New UK Studio' (DEVELOP Industry Excellence Awards) and 'Best Company' (TIGA Awards) in 2004. Headquartered in Birmingham U.K. and with a satellite studio in Manchester, the studio has designed and developed many top-selling titles. Swordfish is currently working on 50 Cent: Blood on the Sand and an undisclosed next generation title. For more information, visit www.swordfishstudios.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for videogame systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

# # #

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

SIERRA ENTERTAINMENT AND YAHOO! TO DEBUT ORIGINAL SOUNDTRACK BY AWARD WINNING RECORDING ARTIST PAUL OAKENFOLD FOR UPCOMING VIDEO GAME THE BOURNE CONSPIRACY™

Mar, 24 2008 00:00:00 PDT

Sierra Entertainment and Yahoo! today announced that they will debut part of an original soundtrack by world renowned DJ, remixer and producer Paul Oakenfold for Sierra's upcoming video game Robert Ludlum's The Bourne Conspiracy™. The companies have partnered to present the world premiere of Oakenfold's score with "The Bourne Sessions," a live concert featuring Oakenfold and members of the Florida Classical Symphony, with a special performance by Atlantic recording artist Cee-Lo Green, at the 2008 Winter Music Conference (WMC) in Miami, Florida. "The Bourne Sessions" takes place at Mansion, one of Miami's newest super clubs, on March 25, 2008, with live webcasts by Yahoo! Live and through Sierra's The Bourne Conspiracy website.

Yahoo!, co-presenter of "The Bourne Sessions," will be broadcasting the event to viewers worldwide in several capacities:

Yahoo! Live http://live.yahoo.com/ a new service from Yahoo! which provides a social broadcasting experience, will air the event live on March 25th from multiple perspectives so viewers can interact with each other, in real-time. Sierra Entertainment is also partnering with Yahoo! to broadcast live coverage of the event at http://www.bournesessions.com/
Yahoo! Music will air a fully produced, world broadcast premier of the event via http://music.yahoo.com in late April
Yahoo! will have the exclusive premier of Oakenfold's "Falling" music video, featuring Cee-Lo
Yahoo! Games will launch an exclusive, never-before-seen trailer of The Bourne Conspiracy, on the day of the event

"We're thrilled to be co-sponsoring "The Bourne Sessions" event and to be able to bring the exciting content, music and action of The Bourne Conspiracy to viewers and fans all over the world," said Karin Gilford, GM of Yahoo! Entertainment. "By utilizing the different capabilities of Yahoo's programs, we can make sure that fans don't miss a beat."

"It was a rewarding experience to score The Bourne Conspiracy video game - I have always been a fan of the series and the pace of the game is an ideal match for my musical tempo and style," said Paul Oakenfold. "I look forward to premiering the soundtrack during "The Bourne Sessions" at WMC."

Oakenfold's intense soundtrack features his distinct style of up-tempo music and adds another tremendous layer to the game's cinematography techniques, presentation and pacing inspired by the Bourne films. As an added feature to the game, players will be able to unlock original tracks scored by Oakenfold and play them on demand by completing levels and achievements.

Created in collaboration with Ludlum Entertainment, and with story and character development in conjunction with Bourne screenwriter Tony Gilroy, The Bourne Conspiracy is a companion to the blockbuster series with an original story that uncovers the details of Jason Bourne's past. The third-person action game, developed by High Moon Studios, blends hunter-prey gameplay through a seamless mix of hand-to-hand fighting, gunplay and dramatic escapes. The action in the game is designed around Jason Bourne's signature combat style, with a combat system co-designed by renowned Hollywood stunt choreographer and Bourne fight coordinator, Jeff Imada.

"The Bourne Conspiracy takes gamers beyond the standard licensed video game and into a distinctively original world full of intense action, unprecedented music and a visceral cinematic experience," said Al Simone, senior vice president, global marketing for Sierra Entertainment. "Paul's music drives the rhythm and soul of the energetic and immersive gameplay. The result sets a new bar for action titles and gives gamers an authentic Bourne experience."

For more information on the Robert Ludlum’s The Bourne Conspiracy video game, including screenshots and video trailers, please visit http://www.bournethegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

TAKE A DARING ADVENTURE THIS SPRING WITH LOST CITIES®

Mar, 24 2008 00:00:00 PDT

Sierra Online is bringing the award-winning card game Lost Cities® exclusively to Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system this Spring for 800 Microsoft points.

In Lost Cities, players draw from a pool of cards with the goal of amassing the most points and making prosperous expeditions through the various lost cities: the Himalayas, the Brazilian rain forest, the ever-shifting desert sands, ancient volcanoes and the mystifying depth's of the Oceans.